Here's what the ad said, but what did it mean exactly?
"The original great taste. No added preservatives or artificial flavours, since 1886."
Come again? Oh, I get it. Preservatives are the main ingredient, right?
Since 1886. Now that's a poser. It seems to say that in 1886 they did add some artificial flavours and preservatives. Maybe those preservatives were so potent that no others were ever needed.
That's impressive, but it still leaves one little problem. This soft drink has never been a food, so why would it need preservatives anyway?
In advertising, the Big Lie Technique has become the Big Obfuscation Technique.
Propaganda has come a long way, baby.
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